Menilik dari sudut pandang marketing, nama domain berperan penting khususnya dalam menciptakan citra brand atau bisnis yang tak lekang oleh waktu. Tidak heran kalau banyak orang sampai-sampai menyebut bahwasanya kesuksesan sebuah brand diawali dengan pemilihan nama domain yang tepat.

Masalahnya, terdapat segudang pilihan buat Anda di luar sana, seperti domain .com dan domain .xyz yang ngetren belakangan ini. Di antara kesemuanya itu, mana yang sebaiknya Anda pilih? Inilah pentingnya untuk mengetahui kelebihan nama-nama domain tertentu, seperti kelebihan domain .com dan domain .xyz, terlebih dahulu sebelum Anda melakukan riset.

Oleh karena itu, Anda tidak boleh gegabah dalam menentukan domain Anda. Seperti yang telah Anda ketahui, domain merupakan alat marketing yang sangat kuat. Namun, Anda mesti tahu bagaimana cara menggunakannya guna menarik pelanggan atau visitor potensial ke website Anda.

Dibutuhkan riset dan perhitungan yang ekstra hati-hati demi tercapainya tujuan tersebut. Salah-salah, akibatnya bisa fatal: website Anda kalah dari persaingan dan terhempas keluar arena pertempuran SEO yang sengit antar website dan blog di luar sana.

Sebelum Anda memutar otak Anda untuk mencari-cari nama domain yang paling pas untuk website Anda, mari kita ulas secara singkat seluk beluk domain.

Apa itu Domain?

Domain merupakan nama unik yang membedakan satu website dari website lainnya. Misalnya, nama domain dari Harian Kompas adalah “kompas.com”, dan “tempo.co” merupakan nama domain dari majalah Tempo.

Setiap situs web memiliki nama domain-nya masing-masing yang berfungsi sebagai ‘alamat’ dari website tersebut di dunia maya.

Ada banyak sekali ekstensi domain yang bisa digunakan, tapi Anda harus bijak dalam memilih ekstensi domain yang paling sesuai dengan bisnis dan jenis website yang akan dibuat.

Berikut ini beberapa contoh ekstensi domain:

.com : untuk website komersial
.org : untuk website organisasi
.net : untuk keperluan internet/ network
.biz : untuk keperluan bisnis
.edu : untuk website pendidikan
.info : untuk keperluan informasi
.name : untuk web pribadi
.pro : untuk keperluan profesional
.asia : untuk website khusus di asia
.gov : untuk website pemerintahan
.jobs : untuk situs informasi pekerjaan
.mil : untuk website militer
.mobi : untuk website mobile communication
.tel : untuk website telekomunikasi
.co.id : untuk kepentingan komersial
.desa.id : untuk website pemerintahan desa
.go.id : untuk website instansi pemerintah
.sch.id : untuk website sekolah/ universitas
.or.id : untuk website organisasi
.web.id : untuk website perseorangan atau organisasi

Sebenarnya Anda bisa menggunakan ekstensi domain apapun meskipun tidak sesuai dengan peruntukan yang disebutkan di atas. Misalnya, membeli domain berekstensi .com (komersial) untuk blog pribadi.

Namun, ada beberapa ekstensi domain yang tidak bisa digunakan secara bebas oleh masyarakat umum. Misalnya, domain .gov, .sch.id, .ac.id, .mil, .go.id, .edu. Dan domain yang paling umum dan bebas digunakan adalah domain yang berekstensi .com.

Manfaat Menggunakan Nama Domain untuk Website :

1. Menambah Kredibilitas Bisnis Skala Kecil-Menengah

Perusahaan atau bisnis Anda akan tampak profesional ketika website Anda memiliki nama domain-nya sendiri. Jika Anda menerbitkan website Anda lewat situs web ber-hosting gratis, URL Anda misalnya akan tampak seperti ini: www.hostingratis.maxmanroe.com .

Meski ditawarkan secara cuma-cuma, sayangnya URL turunan ini kurang efektif menarik minat visitor jika dibandingkan dengan misalnya www.maxmanroe.com.

2. Nama Domain yang Tepat Dapat Menyasar pada Konsumen Spesifik

Ketika Anda memutuskan untuk menggunakan nama domain yang sesuai dengan niche usaha Anda, Anda mungkin akan mendapatkan kunjungan tidak terduga dari visitor yang kebetulan menjelajah di Internet untuk mencari topik tersebut.

Misalnya, toko dengan nama domain www.tokopaluonlinedotcom berkemungkinan untuk menarik pembeli potensial yang sedang memburu hal-hal terkait palu.

Selain itu, meskipun hasil mesin pencari sulit diprediksi, www.tokopaluonlinedotcom dapat muncul lebih sering di hasil penelusuran saat orang-orang mencari informasi tentang palu ketimbang nama domain umum seperti www.tokoperkakasdotcom.

3. Meningkatkan Brand Awareness dari Visitor

Dan, yang paling penting, nama domain yang tepat dapat meningkatkan kesadaran para pengunjung website akan brand Anda. Jika nama domain Anda cocok dengan nama perusahaan Anda, hal tersebut akan memperkuat presensi online Anda, sehingga memudahkan pelanggan untuk mengingatnya dan mengunjungi kembaliwebsite Anda di lain waktu.

Dari sekian banyak ekstensi yang ada, .com dan .xyz adalah dua yang terbilang cukup terkenal beberapa tahun terakhir. Terdapat beberapa alasan mengapa pemilik website lebih menyukai kedua ekstensi tersebut daripada ekstensi-ekstensi lainnya.

Kelebihan domain .com dan domain .xyz berikut ini barangkali juga akan menyadarkan Anda tentang betapa spesialnya dua ekstensi itu.

Learn some tips that can help you start creating your mobile marketing plan. You can figure out everything you need to not fall for legal traps and how to earn money and customers by choosing a good format that offers more to your customers. It’s not so scary once you know the basics.

Add a sense of urgency or value to your mobile marketing campaign efforts. In most cases, customers following a mobile link or advertisement expect to receive information quickly and in short, segments. Rather than trying to put a large amount of content or information through a mobile channel, focus on short bursts designed to provide customers with enough information to pique their interest.

Invest some time and effort into making your mobile marketing technique personal and customizable. If you are creating an application, make it unique and simple to use and consider providing customers with relevant customization options. If you are not creating a full blown application, at least make your mobile communications engaging and enjoyable.

Offer special discounts or value to your mobile marketing customers. Because mobile followers usually require customers to elect to receive information, make it worthwhile for them to enroll. By offering greater discounts or better offers than those available through your web site or print marketing, you can increase the number of customers enrolled in your mobile program.

Make sure your mobile ads are compatible against all platforms, cellular devices and more. Your business must stay accessible to as many mobile users as possible. By ensuring compatibility on all platforms, you maximize your exposure and your business’ ability to reach more customers via the devices they use the most.

Make your mobile marketing campaigns interactive. Draw in your customers and offer them a way to interact with the system or amongst themselves. By engaging mobile users you will be solidifying your customer base as well as setting up future demand for more as each customer will be more likely to recommend your service.

Crafting a legitimate business plan is a good idea with mobile marketing. Just because the mobile devices are small, that certainly doesn’t mean that your task is going to be an easy one. Make sure you’re doing what you can to preplan your entire campaign, from inception to hypothesized fruition you want to try to cover all angles.

Avoid anything in mobile marketing that seems too easy. If it seems like it may be really easy to implement, you can be sure that something’s wrong with it. Of course, we’re talking about mobile-specific things here, like apps and formatted sites. A lot of ads and email techniques are universal, so don’t fret on that front.

Relearn how to create successful landing pages in particular for mobile marketing. These landing pages need to be much more streamlined than regular landing pages if you’re hoping for lead-generating pages and overall customer acquisition. Take the time to learn this skill and it will pay off greatly for you.

There are a lot of tools available to you as a mobile marketer, so make sure that you’re always willing to utilize them. Today’s modern mobile devices not only have the ability to call and text, but they play and record videos too. This means there are quite a few ways you can interact with your customers.

As you can see, creating a mobile marketing plan that works for you and your business isn’t as difficult as it may appear. It just requires doing research, doing heavy networking, and lots of patience. The work will pay off once you see how it can help promote your business.

Figuring out how to be well-known is one of the best ways to becoming successful. By far, the leading way you can become successful with any website is through email marketing. If you want to learn how to successfully market through email, then this article is going to help you do just that.

When developing your email, consider how large the preview pane is in most email reading software. If your email is well beyond the size of this preview pane, it is wise to edit it immediately. Many people read their emails solely in this preview pane. Information that is outside of the scope of the pain may never be seen at all by your reader.

When you are building an effective email marketing campaign, you need to have the proper sign-up forms on your company website. Make sure you have them on every page, and also make sure that they are in the proper locations on your site pages. This is key to getting the customers to sign up.

You must be persistent where it counts. While you need to be persistent, it must be with the right customers or else it is not going to make that much of a difference. Reaching out to an audience that is not appreciative of your efforts will be a waste of everyone’s valuable time.

Try customizing your messages for your email recipients. Try including their name in the email so that it feels more warm and personal. This can help build better relationships with your customers, and they may be more inclined to read what you have to say in these personalized email messages.

Build your own custom templates. Avoid just sending out generic emails, be creative with them. Try to get your messages to reflect aspects of your business’s branding, such as color palettes and fonts. If you include any images, make sure you include a link to a plain text version so that those with images disabled can read your messages.

Your email marketing content should be attention grabbing. It may take a few tries to get it exactly right. If something is not working for you, try a different approach. Even when you find something that is working for you, be testing out new strategies and techniques that you learn about online or from somewhere else.

When you’ve determined your email’s frequency, make it into a schedule. Set the times and dates of when you have to send your recipients your emails. It doesn’t matter if you send an email daily or monthly, sticking to a schedule can keep you organized and can allow your recipients to know when they can receive your emails.

Google

You should test your email template in all the popular email providers, like Google and Yahoo. Make certain that the content is easy to open and read in them before you send out your messages. This helps to ensure that recipients can access your content, even if they use a different provider than you.

To help improve your email marketing strategy, consider integrating your website with Google Analytics. This helpful tool will provide you with reports on how well your email marketing campaign is helping your website. This is a great way to see if your marketing strategies are working, or if they need to be improved.

Using the knowledge that you gained here you now have a better idea of what it truly takes to become successful. Just be sure that all the knowledge you gained today sunk into your brain, and you can apply all that is available in this article to achieve success.